From the Developer Article : " “The Shadow is one of the most exciting features in Crowfall because it empowers those players who are not in a guild to drive the moment-to-moment action of the fight based on their choices. They set their own path and choose their own strategy without the complexity or demands of a guild. For that reason, battles in The Shadow feel more exciting at an individual player level. You are living out your story and the outcome is squarely on your shoulders - your actions can change the tide of battle at any second, and it does!”, said J. Todd Coleman. That level of agency we give individual players and small groups of players in this faction-based competition delivers an intense and meaningful experience for those who cannot yet compete in our guild vs. guild Dregs World campaigns”, said Gordon Walton, Co-Founder and Executive Producer. Adding, “We want Crowfall to serve all competitive players by giving them a venue to compete and triumph using their skills and strategies.”"
For a long time now I have been advocatiing that Faction vs. Faction would be a highly positive aspect of the game. Now, with Faction vs. Faction in Crowfall, smaller guilds should be able to meet other smaller guilds to form alliances prior to entering the Dregs Guild vs. Guild dynamic. I have also thought that Faction vs. Faction has always been the best spot for solo players to learn about other guilds and maybe find one to join. It gives a solo player an opportunity to ease their way into a guild and meet people within a faction before fully dedicating to an organization. I hope that this update allows a lot more players in Crowfall to find a way to participate.